Every brand has a story, an anecdote, often known , sometimes hidden..... but all having contributed to the personality in some ways....
Here is a sample :
How many of us know that Bill Bowerman came up with the iconic waffle shaped out-sole of Nike shoes by pouring polyurethane in his wife's waffle maker????
The brand raconteur attempts to unravel many such untold and exciting tales that lace the life of some of the most known brands of our times...delve into the stories that have shaped business history!
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